
Explore trends in global streaming video content, including a 52% YoY increase in sports content on SVOD services.

Case study: Mexican beer brand Dos Equis successfully scaled a niche live sports strategy in CTV with zero waste.
The MCP Server connects LLMs with Gracenote’s knowledge base, ensuring that search and discovery experiences are accurate, recent and complete.
Almost 50% of the programs on FAST channels that Gracenote tracks were made in 2020 or later.
As TV viewers transition to CTV and advertising follows suit, program data and TV schedules provide transparency and scale to addressable advertising.
Today’s FAST channels offer a wealth of new programming and sports, both of which are up-levelling free ad-supported television for publishers and advertisers alike.
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