Content Analytics

Make data-driven decisions with video content analysis

Content Analytics overview

The ever-increasing amount of TV shows and movies available, coupled with the plethora of viewing options for viewers, makes it harder for entertainment providers to compete for audiences. Content creators and distributors need to make optimal decisions around content development, licensing and distribution to drive ROI from their content. Gracenote’s video content analytics products provide content creators and distributors with data and insights about video programming, enabling them to make more informed content investment decisions.
Coverage

Gracenote offers global and local content solutions across the Americas, Asia-Pacific, Europe, the Middle East and Africa.

Countries
0+
line
Languages
0+

Content Analytics benefits

Deeply understand owned and competitors' content catalogs

Access in-depth video data and analytics spanning a wide array of content characteristics, including essential factual data, granular descriptors, cast & crew information and more, in order to analyze program portfolios.

Chart program availability and movement across streaming services

See where and when TV shows and movies have been available to viewers in the past across streaming platforms, helping track distribution strategies across the industry.

Enhance in-house content analytics

Integrate Gracenote’s structured, in-depth content metadata and IDs into internal analytics systems and processes.

Inform content creation and licensing with strategic insights

Discover key factors driving content success to inform project development, licensing and acquisition decisions.
TV data analytics
TV data analytics

Content Analytics features

  • Inclusion Analytics offers metrics that compare the diversity of programming with audience demographics
  • Historical data charting program availability on streaming platforms
  • Content analytics reports, which can be easily linked to Nielsen measurement data, detail why and where shows and movies drive viewership
  • Comprehensive TV show and movie information, covering titles, descriptions, genres, cast details and more across 80+ countries and territories in 35+ languages
  • Normalized data with a standardized taxonomy, and unique content IDs for series, season and episode hierarchy, movies, cast members and more
  • Detailed listings for nearly 2,000 linear and FAST channels, along with availability data for 260+ local, regional and global content catalogs
  • In-depth program descriptors, such as mood, theme and scenario, as well as content fields including ratings and advisories, premiere and finale dates, original air date, countries of release and production
Gracenote Content Analytics features

Related products

Inclusion Analytics

Use diversity insights across programming to inform inclusive content investments and achieve DE&I goals. 

Learn more

Video Data

Visually present your content catalog with the definitive collection of data, images and content IDs for movies, TV shows and sports programming to drive audience engagement.

Learn more

Advanced Discovery

Create personalized video recommendations by pairing deep descriptive metadata with viewer behavior, preferences and other contextual signals. 

Learn more

Studio System

Keep track of entertainment industry projects and people across film and TV to find standout talent and produce captivating content to engage audiences.

Learn more

Discover how Content Analytics can maximize your media impact

Supporting detailed analysis, our data helps you evaluate successful content and optimize distribution strategies. Unlock the full potential of your video content with actionable insights that drive effective decision-making.

Get in touch

Testimonials

What our customers are saying

liberty global
It’s been a really positive experience. Gracenote was really dedicated with a real eye for the details. Not just following along, but also challenging us and bringing in new thinking.

Bei Li

Senior Manager CMS & Metadata Product Development
Crackle
This relationship means that we can be even more effective for our delivery partners and in turn improve the navigation, search, and discoverability of our amazing originals, exclusives, blockbusters, and classic TV series across the OTT landscape.

Philippe Guelton

President

Insights

Latest from Gracenote

tv listing data for sports
TV listing data is a game changer for CTV as advertising goes programmatic

TV schedule information and normalized metadata are the keys to effective, efficient CTV advertising at scale across channels.

Jun 6, 2025
2025 contextual ad report
2025 Contextual advertising report

As TV viewers transition to CTV and advertising follows suit, program data and TV schedules provide transparency and scale to addressable advertising.

Jun 5, 2025
A couple is sitting on the couch and watching TV
Closing the CTV data gap

Case study: Unlocking better CTV campaign performance and transparency with contextual signals.

Jun 5, 2025

Get in touch

Fill out the form to contact us!











    255 of 255 Character(s) left
















    By sharing your contact information with us, you acknowledge that you have read our Privacy Statement and that you consent to receiving communications about Gracenote's business, products/services, and events that may be of interest to you. However, if you ever change your mind, you can unsubscribe from our communications by following the instructions within the email that you receive from us.

    Thank you for reaching out to us!

    Your inquiry has been received, and our team is eager to assist you. We will review your message promptly and respond to you as soon as possible.