
Explore trends in global streaming video content, including how sports now accounts for 5% of overall SVOD programming.

TV broadcasts of the 2026 World Cup will be fragmentation free in the U.S.—an attribute that may change with future tournaments.
Recent TV viewership trends suggest that many SVOD services might not be getting their money’s worth from the majority of the content they distribute.
Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new.
This report highlights SVOD content trends, distribution strategies and can be used to develop personalized content journeys.
Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.
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