The desire for next-level infotainment among vehicle owners is unmistakable. Comprehensive entertainment data can help automakers deliver on that desire.
This growing appeal of FAST channels offers brands a new advertising option amid the rise of CTV, especially when they tap into normalized and enhanced metadata.
Almost 50% of the programs on FAST channels that Gracenote tracks were made in 2020 or later.
Normalized and enhanced metadata provides significant insight into CTV inventory, including the details needed to distinguish premium videos from other content.
TV schedule information and normalized metadata are the keys to effective, efficient CTV advertising at scale across channels.
As TV viewers transition to CTV and advertising follows suit, program data and TV schedules provide transparency and scale to addressable advertising.
SVOD catalogs continue to grow, but a large portion of content isn’t being watched.
Centralized infotainment provides a better in-car media experience.
Today’s FAST channels offer a wealth of new programming and sports, both of which are up-levelling free ad-supported television for publishers and advertisers alike.
Live sports are a big ticket item for publishers and platforms—as long as they stay tuned in to how to capitalize on them.
Big media brands are becoming increasingly present across the growing number of FAST channels, and they’re infusing them with an influx of newer programming.
In FAST, user experience becomes the primary value proposition to drive both differentiation and long-term business success.