In FAST, user experience becomes the primary value proposition to drive both differentiation and long-term business success.
As FAST channels gain momentum with audiences, the content they offer is becoming more well-rounded, highlighting a notable pivot from how FAST channels began.
Talent-based contextual advertising creates a wealth of opportunities that are based on the most common of common denominators.
Descriptive metadata is the key to delivering personalized content experiences.
Is ‘Die Hard’ a Christmas movie? The metadata behind the 1988 Bruce Willis-led movie helps answer this popular annual debate.
By focusing on content targeting, publishers and advertisers have an opportunity to drive better outcomes by simply tapping into existing datasets.
Contextual ads are a great way to meet audiences where they are.
With an overabundance of TV content available, viewer engagement will become increasingly dependent on personalized experiences.
Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.
In order for programming in FAST channels to be discoverable by audiences, it needs to include complete metadata.
Premium original content presents new opportunities for media buyers looking to be more inclusive with their ad spending.
This report highlights holistic strategies for investing in diverse-owned media and in content that authentically represents diverse perspectives and characters.