Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.
Premium original content presents new opportunities for media buyers looking to be more inclusive with their ad spending.
This report highlights holistic strategies for investing in diverse-owned media and in content that authentically represents diverse perspectives and characters.
The 2022 Seen on Screen report provides a benchmark for measuring diverse representation on TV.
More than 71% of the most bingeable streaming shows in the last TV season were inclusive of an under-represented racial/ethnic identity group.
Disability representation on television is increasing, but slowly.
Diversity and inclusion behind the cameras is becoming more important to audiences.
Inclusivity aside, perceptions of inclusion about gender diversity, bisexuality, asexuality and pansexuality are very low.
Ad-supported content helps brands engage with LGBTQ+ consumers who are open to direct engagement.
Representation in media remains low for people with disabilities, and progress over the years has been slow at best.
Diverse acting nominations in 2019 tripled the number between 2009 and 2016.
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