Insights

Gracenote perspectives

Insights to help you make informed business decisions

Inclusivity has increased in new TV content, but ad spend has yet to catch up

Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.

Jul 3, 2024
Nearly 70% of this year’s new TV series are BIPOC-inclusive

Premium original content presents new opportunities for media buyers looking to be more inclusive with their ad spending.

Jun 14, 2024
US, China, Great Britain, Japan and France Lead Gracenote Virtual Medal Table forecast for 2024 Paris Olympic Games

U.S., China, Great Britain, Japan and France lead 2024 Olympic medal forecast.

Apr 17, 2024

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