Discovery is a bigger hurdle for sports fans than subscription cost.
Centralizing everything that fans are looking for can reduce churn and foster long-term engagement.
FAST audiences have 26.6% more news programs and 37.5% more sports programs to choose from than they did a year ago.
LLMs will play a key role in content discovery, but successful AI strategies won’t be built with bigger models.
Without proper grounding, LLM responses about TV episodes will usually be incorrect.
LLMs have the power to alleviate growing frustrations about content discovery—but not if they deliver bad results.
The centralized broadcast experience of the 2026 World Cup will be fragmentation free for U.S. sports fans—an attribute that may change with future tournaments.
Learn why CTV spending is growing, yet remains overshadowed by investments earmarked for traditional TV.
Sports distribution across global SVOD providers now eclipses 38.5k programs.
The broadening CTV landscape opens a wealth of advertising opportunity that sits well outside of national upfront deals.
LLMs are far from perfect, and in the world of entertainment, they think they know more than they actually do.
In order for enterprise LLMs to provide the next-gen content experiences they have the ability to, access to trusted, industry-specific data is paramount.