Inclusion Analytics

Inform inclusive content strategies with diversity and inclusion analytics

Inclusion Analytics overview

As the US population grows increasingly diverse and audiences are seeking more inclusive content to watch, the entertainment industry is also sharpening its focus on diversity, equity and inclusion. Actionable intelligence around diverse content and audiences is critical to making inclusive content investments and increasing representation. Gracenote Inclusion Analytics illuminates representation of on-screen and behind-the-scenes talent and Nielsen audience measurement data, helping inform decisions around inclusive content strategies to engage today’s audiences.

Coverage

Gracenote offers global and local content solutions across the Americas, Asia-Pacific, Europe, the Middle East and Africa.

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Inclusion Analytics benefits

Compare programming representation with audience diversity

Access metrics for on- and off-screen talent as well as audiences across a wide array of identity groups.

Identify content types that resonate with diverse audiences

Discover how talent in programming drives audience viewership to inform casting and content portfolios.

Highlight diverse programming in video guides and recommendations

Highlight content featuring diverse casts in discovery experiences, and curate seasonal recommendations featuring key identity groups.

Inform inclusive content investments

Identify diverse programming to target advertising opportunities.
Gracenote Inclusion Analytics
Gracenote Inclusion Analytics

Inclusion Analytics features

Metrics include

Inclusion Analytics features

Related products

Content Analytics

Make informed development and licensing decisions by using industry-leading content metadata to better understand the drivers of content success across TV shows and movies.

Studio System

Keep track of entertainment industry projects and people across film and TV to find standout talent and produce captivating content to engage audiences.

Video Data

Visually present your content catalog with the definitive collection of data, images and content IDs for movies, TV shows and sports programming to drive audience engagement.

Discuss your inclusion strategy with Gracenote

Whether you’re looking to increase diverse representation in content or showcase inclusive programming, Gracenote can help.

Testimonials

What our customers are saying

liberty global
It’s been a really positive experience. Gracenote was really dedicated with a real eye for the details. Not just following along, but also challenging us and bringing in new thinking.

Bei Li

Senior Manager CMS & Metadata Product Development
Crackle
This relationship means that we can be even more effective for our delivery partners and in turn improve the navigation, search, and discoverability of our amazing originals, exclusives, blockbusters, and classic TV series across the OTT landscape.

Philippe Guelton

President

Insights

Latest from Gracenote

Inclusivity has increased in new TV content, but ad spend has yet to catch up

Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.

Jul 3, 2024
Missing metadata in FAST programming inhibits content discovery and advertising opportunities

In order for programming in FAST channels to be discoverable by audiences, it needs to include complete metadata.

Jun 18, 2024
Nearly 70% of this year’s new TV series are BIPOC-inclusive

Premium original content presents new opportunities for media buyers looking to be more inclusive with their ad spending.

Jun 14, 2024

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