Gracenote IDs

Powering content ID interoperability throughout the entertainment landscape

Gracenote IDs overview

With the increasing volume of content across platforms and devices, there is a growing need for a universal source of truth for content identification. Unique content IDs enable interoperability throughout the industry, identifying content from initial development through distribution, discovery and advertising, while providing linkages to related metadata assets. Gracenote IDs are globally deployed and essential for universal content identification across industry workflows and successful content lifecycle management.


Gracenote offers global and local content solutions across the Americas, Asia-Pacific, Europe, the Middle East and Africa.

content ID main features

What are Gracenote IDs?

Gracenote IDs benefits

Make informed content development decisions

Organize, manage and analyze content portfolios to identify trends and new market opportunities, making your media planning as efficient as possible.

Streamline global content distribution

Deploy content effortlessly across the Gracenote global network of TV and video services that already rely on Gracenote IDs and metadata.

Enhance content discoverability for audiences

Enable audiences to easily discover and engage with your content across multiple platforms using persistent Gracenote IDs linked to enriched metadata and imagery.

Power contextual advertising targeting

Use unique content IDs coupled with video metadata to place ads in relevant, brand-suitable content environments, driving greater ROI.
Gracenote IDs benefits

Related solutions

Gracenote solutions

See how Gracenote IDs underpin content throughout the value chain, starting with development to distribution, discovery and advertising.

Unlock more value from your content with Gracenote

Whether you’re looking to inform project development, accelerate content distribution or power next-gen personalized guides and content discovery experiences, Gracenote can help you get the most ROI from your content investment.


What our customers are saying

liberty global
It’s been a really positive experience. Gracenote was really dedicated with a real eye for the details. Not just following along, but also challenging us and bringing in new thinking.

Bei Li

Senior Manager CMS & Metadata Product Development
This relationship means that we can be even more effective for our delivery partners and in turn improve the navigation, search, and discoverability of our amazing originals, exclusives, blockbusters, and classic TV series across the OTT landscape.

Philippe Guelton



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