Advertising

Power CTV contextual advertising with trusted video metadata

Contextual Video Data overview

With smart TV and device penetration higher than ever, and viewers spending more time watching streaming video, marketers are increasingly shifting ad spend toward connected TV (CTV). However, to achieve higher ROI from CTV programmatic advertising, both advertisers and content publishers are seeking better ad targeting and more transparency. Gracenote’s standardized TV and movie metadata and IDs allow you to infuse the power of video content identification and classification into CTV, unlocking more value through contextual advertising.
Coverage

Gracenote offers global and local content solutions across the Americas, Asia-Pacific, Europe, the Middle East and Africa.

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Benefits for advertisers

Drive ROI with contextually targeted advertising

Gain efficiencies by better understanding and managing the content where ads are placed and targeting relevant programming.

Ensure better brand suitability

Target programming that aligns with brand values and identify content to exclude.

Heighten CTV transparency and controls

Better understand reach of CTV ad investments with bidding transparency and more robust pre- and post-campaign reporting analytics at the video content category level.
connected TV advertising for advertisers
connected TV advertising for publishers

Benefits for publishers

Expand targetable inventory

Help reach target audiences by using multiple contextual targeting advertising categories for the same programming.

Increase revenue

Raise the value of inventory, increase fill rates and drive higher CPMs across content catalogs.

Heighten CTV transparency and controls

Deliver bidding transparency and more robust pre- and post-campaign reporting analytics at the category level.

Support private marketplaces (PMPs)

Enable the creation of contextual CTV PMPs as well as IAB contextual segments.

Contextual Video Data features

connected TV advertising for publishers

Related products

Video Data

Visually present your content catalog with the definitive collection of data, images and content IDs for movies, TV shows and sports programming to drive audience engagement.

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Content Tools

Submit, verify and manage your content metadata relied upon by leading TV and video services worldwide, as well as track program airings across channels, streaming or regions.

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Streaming and Linear Availability

Help audiences find and watch their favorite movies, TV shows and sports across all providers, platforms and services with deep links directly to the program for a seamless viewing experience. 

Learn more

Content Analytics

Make informed development and licensing decisions by using industry-leading content metadata to better understand the drivers of content success across TV shows and movies.

Learn more

Inclusion Analytics

Use diversity insights across programming to inform inclusive content investments and achieve DE&I goals. 

Learn more

Let’s discuss your CTV advertising needs

If you’re looking to drive results from CTV contextual ad targeting, Gracenote can help.

Testimonials

What our industry collaborators are saying

Magnite logo
Magnite is pleased to be working with Gracenote to scale the use of standardized contextual categories to improve CTV advertising outcomes and as our collaboration continues, we’ll innovate together to facilitate the adoption, scale, and distribution of Contextual Video Data. In addition to experimenting with different packages based on contextual use cases, we are discussing additional features including more robust data controls for media owners. We look forward to working closely with Gracenote and our partners to increase collaboration through contextual insights.

Kristen Williams

SVP of Strategic Partnerships
DIRECTV Advertising logo
At DIRECTV Advertising, we are committed to providing our advertisers the tools to reach their audiences most effectively. By integrating Gracenote’s content metadata, we can offer brands more precision in the content they’re airing within, as well as more transparency on the backend. This collaboration marks a significant step forward in enhancing our CTV advertising capabilities, enabling us to deliver more relevant and impactful ads to our viewers.

Matt Jamison

AVP, Head of Ad Sales Partnerships
Peer39 logo
CTV represents the future of television advertising and the ability to pass standardized contextual data signals at scale will improve results for advertisers and lead to more investment for publishers. We’ve spent the past several years looking to bring more effectiveness to CTV ad targeting. Together with Gracenote, we hope to create a strong ecosystem where advertisers, publishers and consumers all benefit from content supported through contextually relevant advertising.

Mario Diez

CEO

Insights

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Recent TV viewership trends suggest that many SVOD services might not be getting their money’s worth from the majority of the content they distribute.

Nov 21, 2024
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Nov 14, 2024
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This report highlights SVOD content trends, distribution strategies and can be used to develop personalized content journeys.

Nov 13, 2024

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