Contextual Video Data overview
CTV offers unmatched reach, but audience targeting alone can’t unlock it. By using content as a complement to audiences, advertisers can bid with precision across the full breadth of the ecosystem—and actually scale. Gracenote’s CTV content intelligence gives you the data foundation to do exactly that: Target with scalable precision, protect your brand and trust that your ads ran where you wanted them to. Access that intelligence through Gracenote Content Connect, our easy-to-use platform designed to fit within your workflow.
Gracenote offers global and local content solutions across the Americas, Asia-Pacific, Europe, the Middle East and Africa.
Benefits for advertisers
Bid smarter
Decision on rich content-based signals like genre, mood, rating, cast, language and more to ensure premium content alignment, brand safety and relevance.
Maximize reach
Achieve greater scale by targeting content, not people—delivering a scalable, yet relevant ad experience based on what viewers watch, without the constraints of identity-based targeting.
Unlock transparency
Access show-level visibility in buying and reporting. Activate with confidence and get proof of purchase showing exactly in which environments your ads ran.
Remove risk
Bypass the need for identity-based signals and remove PII risk associated with evolving privacy regulations by using content-based targeting powered by deterministic, source-validated metadata.
Content Connect
Gracenote Content Connect gives you direct, self-serve access to our industry-leading content intelligence. Use the platform to build precise audience segments and push them seamlessly to integrated supply and demand partners for immediate activation. Built to fit into your existing workflow, the platform offers the flexibility you need to turn content intelligence into actionable campaigns without unnecessary complexity. Streamline your execution and put the power of our data to work for your brand.
Content Graph
- Our first-to-market content graph sits at the heart of the platform. It maps program-level signals across the entire TV landscape, turning fragmented data into a common language that the whole CTV ecosystem understands. This unified taxonomy bridges the gap between supply and demand, powering the precision you need to build content segments with confidence.
Related products
Let’s discuss your CTV advertising needs
If you’re looking to drive results with CTV Content Intelligence, Gracenote can help
Testimonials
What our industry collaborators are saying
Magnite is pleased to be working with Gracenote to scale the use of standardized contextual categories to improve CTV advertising outcomes and as our collaboration continues, we’ll innovate together to facilitate the adoption, scale, and distribution of Contextual Video Data. In addition to experimenting with different packages based on contextual use cases, we are discussing additional features including more robust data controls for media owners. We look forward to working closely with Gracenote and our partners to increase collaboration through contextual insights.
Kristen Williams
SVP of Strategic Partnerships
At DIRECTV Advertising, we are committed to providing our advertisers the tools to reach their audiences most effectively. By integrating Gracenote’s content metadata, we can offer brands more precision in the content they’re airing within, as well as more transparency on the backend. This collaboration marks a significant step forward in enhancing our CTV advertising capabilities, enabling us to deliver more relevant and impactful ads to our viewers.
Matt Jamison
AVP, Head of Ad Sales Partnerships
CTV represents the future of television advertising and the ability to pass standardized contextual data signals at scale will improve results for advertisers and lead to more investment for publishers. We’ve spent the past several years looking to bring more effectiveness to CTV ad targeting. Together with Gracenote, we hope to create a strong ecosystem where advertisers, publishers and consumers all benefit from content supported through contextually relevant advertising.
Mario Diez
CEOInsights
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