Advertising

Power CTV contextual advertising with trusted video metadata

Contextual Video Data overview

With smart TV and device penetration higher than ever, and viewers spending more time watching streaming video, marketers are increasingly shifting ad spend toward connected TV (CTV). However, to achieve higher ROI from CTV programmatic advertising, both advertisers and content publishers are seeking better ad targeting and more transparency. Gracenote’s standardized TV and movie metadata and IDs allow you to infuse the power of video content identification and classification into CTV, unlocking more value through contextual advertising.
Coverage

Gracenote offers global and local content solutions across the Americas, Asia-Pacific, Europe, the Middle East and Africa.

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Benefits for advertisers

Drive ROI with contextually targeted advertising

Gain efficiencies by better understanding and managing the content where ads are placed and targeting relevant programming.

Ensure better brand suitability

Target programming that aligns with brand values and identify content to exclude.

Heighten CTV transparency and controls

Better understand reach of CTV ad investments with bidding transparency and more robust pre- and post-campaign reporting analytics at the video content category level.
connected TV advertising for advertisers
connected TV advertising for publishers

Benefits for publishers

Expand targetable inventory

Help reach target audiences by using multiple contextual targeting advertising categories for the same programming.

Increase revenue

Raise the value of inventory, increase fill rates and drive higher CPMs across content catalogs.

Heighten CTV transparency and controls

Deliver bidding transparency and more robust pre- and post-campaign reporting analytics at the category level.

Support private marketplaces (PMPs)

Enable the creation of contextual CTV PMPs as well as IAB contextual segments.

Contextual Video Data features

connected TV advertising for publishers

Related products

Video Data

Visually present your content catalog with the definitive collection of data, images and content IDs for movies, TV shows and sports programming to drive audience engagement.

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Content Tools

Submit, verify and manage your content metadata relied upon by leading TV and video services worldwide, as well as track program airings across channels, streaming or regions.

Learn more

Streaming and Linear Availability

Help audiences find and watch their favorite movies, TV shows and sports across all providers, platforms and services with deep links directly to the program for a seamless viewing experience. 

Learn more

Content Analytics

Make informed development and licensing decisions by using industry-leading content metadata to better understand the drivers of content success across TV shows and movies.

Learn more

Inclusion Analytics

Use diversity insights across programming to inform inclusive content investments and achieve DE&I goals. 

Learn more

Let’s discuss your CTV advertising needs

If you’re looking to drive results from CTV contextual ad targeting, Gracenote can help.

Testimonials

What our customers are saying

liberty global
It’s been a really positive experience. Gracenote was really dedicated with a real eye for the details. Not just following along, but also challenging us and bringing in new thinking.

Bei Li

Senior Manager CMS & Metadata Product Development
Crackle
This relationship means that we can be even more effective for our delivery partners and in turn improve the navigation, search, and discoverability of our amazing originals, exclusives, blockbusters, and classic TV series across the OTT landscape.

Philippe Guelton

President

Insights

Latest from Gracenote

Inclusivity has increased in new TV content, but ad spend has yet to catch up

Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.

Jul 3, 2024
Missing metadata in FAST programming inhibits content discovery and advertising opportunities

In order for programming in FAST channels to be discoverable by audiences, it needs to include complete metadata.

Jun 18, 2024
Nearly 70% of this year’s new TV series are BIPOC-inclusive

Premium original content presents new opportunities for media buyers looking to be more inclusive with their ad spending.

Jun 14, 2024

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