Content Analytics

Make data-driven decisions with video content analysis

Content Analytics overview

The ever-increasing amount of TV shows and movies available, coupled with the plethora of viewing options for viewers, makes it harder for entertainment providers to compete for audiences. Content creators and distributors need to make optimal decisions around content development, licensing and distribution to drive ROI from their content. Gracenote’s video content analytics products provide content creators and distributors with data and insights about video programming, enabling them to make more informed content investment decisions.
Coverage

Gracenote offers global and local content solutions across the Americas, Asia-Pacific, Europe, the Middle East and Africa.

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Content Analytics benefits

Deeply understand owned and competitors' content catalogs

Access in-depth video data and analytics spanning a wide array of content characteristics, including essential factual data, granular descriptors, cast & crew information and more, in order to analyze program portfolios.

Chart program availability and movement across streaming services

See where and when TV shows and movies have been available to viewers in the past across streaming platforms, helping track distribution strategies across the industry.

Enhance in-house content analytics

Integrate Gracenote’s structured, in-depth content metadata and IDs into internal analytics systems and processes.

Inform content creation and licensing with strategic insights

Discover key factors driving content success to inform project development, licensing and acquisition decisions.
TV data analytics
TV data analytics

Content Analytics features

Gracenote Content Analytics features

Related products

Inclusion Analytics

Use diversity insights across programming to inform inclusive content investments and achieve DE&I goals. 

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Video Data

Visually present your content catalog with the definitive collection of data, images and content IDs for movies, TV shows and sports programming to drive audience engagement.

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Advanced Discovery

Create personalized video recommendations by pairing deep descriptive metadata with viewer behavior, preferences and other contextual signals. 

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Studio System

Keep track of entertainment industry projects and people across film and TV to find standout talent and produce captivating content to engage audiences.

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Discover how Content Analytics can maximize your media impact

Supporting detailed analysis, our data helps you evaluate successful content and optimize distribution strategies. Unlock the full potential of your video content with actionable insights that drive effective decision-making.

Testimonials

What our customers are saying

liberty global
It’s been a really positive experience. Gracenote was really dedicated with a real eye for the details. Not just following along, but also challenging us and bringing in new thinking.

Bei Li

Senior Manager CMS & Metadata Product Development
Crackle
This relationship means that we can be even more effective for our delivery partners and in turn improve the navigation, search, and discoverability of our amazing originals, exclusives, blockbusters, and classic TV series across the OTT landscape.

Philippe Guelton

President

Insights

Latest from Gracenote

Inclusivity has increased in new TV content, but ad spend has yet to catch up

Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.

Jul 3, 2024
Missing metadata in FAST programming inhibits content discovery and advertising opportunities

In order for programming in FAST channels to be discoverable by audiences, it needs to include complete metadata.

Jun 18, 2024
Nearly 70% of this year’s new TV series are BIPOC-inclusive

Premium original content presents new opportunities for media buyers looking to be more inclusive with their ad spending.

Jun 14, 2024

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