1 minute read | Jun 13, 2024

Diverse by design

Content Development Contextual Advertising

Strategies for embracing diverse-owned and diverse-representative ad spending

In today’s fragmented media landscape, allocating funds to diverse-owned media is just one part of a comprehensive strategy to increase diverse spending.

In a marketplace increasingly populated with diverse creators, writers, directors and talent, inclusive strategies involve investment in diverse-owned media and in content that authentically represents diverse perspectives and characters. This report highlights opportunities to approach diverse spending in the U.S. more holistically, allowing advertisers to enhance reach and impact while connecting more meaningfully with a broader audience.

Download this report to learn about:

Inclusivity has increased in new TV content, but ad spend has yet to catch up

Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.

Jul 3, 2024
Missing metadata in FAST programming inhibits content discovery and advertising opportunities

In order for programming in FAST channels to be discoverable by audiences, it needs to include complete metadata.

Jun 18, 2024
Nearly 70% of this year’s new TV series are BIPOC-inclusive

Premium original content presents new opportunities for media buyers looking to be more inclusive with their ad spending.

Jun 14, 2024

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