In today’s fragmented media landscape, allocating funds to diverse-owned media is just one part of a comprehensive strategy to increase diverse spending.
In a marketplace increasingly populated with diverse creators, writers, directors and talent, inclusive strategies involve investment in diverse-owned media and in content that authentically represents diverse perspectives and characters. This report highlights opportunities to approach diverse spending in the U.S. more holistically, allowing advertisers to enhance reach and impact while connecting more meaningfully with a broader audience.
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Case study: Mexican beer brand Dos Equis successfully scaled a niche live sports strategy in CTV with zero waste.
Despite their roots in the U.S., the five global SVOD services tracked in the Gracenote Data Hub offer more global content than U.S. content.
FAST channels will become increasingly dependent on metadata to inform ad buys in programmatic systems.
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