About Gracenote

The world leader in entertainment data and services

Gracenote, a Nielsen company, is dedicated to connecting audiences to the entertainment they love, powering a better media future for all people

Gracenote is the content data business unit of Nielsen that powers innovative entertainment experiences for the world’s leading media companies.  Our entertainment metadata and connected IDs deliver advanced content navigation and discovery to connect consumers to the content they love and discover new ones.

Our key differentiators


Unrivaled global coverage

Largest global database: Gracenote’s industry-leading datasets cover TV programs, movies, sports, music and podcasts in 80 countries and 35 languages.
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Industry standard content IDs

Universally adopted: Gracenote IDs are common identifiers adopted by the world’s leading media companies to deliver powerful cross-media entertainment experiences.

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Unmatched quality

Machine driven, human validated: Gracenote’s best-in-class data and images fuel new search and discovery experiences across every screen.

Gracenote coverage by the numbers

Countries and 35 languages
Channels and catalogs
Matches per year across 70 sports
Vehicles shipped with Gracenote metadata
Our values

The foundation of our mission

Our Values guide us in everything we do, informing how we behave and interact with each other. Each of our values-led practices is part of how we bring our values of inclusion, courage and growth to life every day.



Be open, begin with trust, respect everyone, and appreciate every contribution.



Show grit and persevere with passion beyond the limitations of the status quo.



Go big, act with speed and purpose, be curious, develop yourself and others.

Gracenote Nielsen
Our leadership

Guiding the path toward excellence

At Gracenote, our success is driven by a team of visionary leaders who are dedicated to steering our organization towards excellence. With a wealth of experience, expertise, and passion, our leadership team embodies our core values and inspires our employees to reach new heights.

A look back

Connecting people to the entertainment they love since 1965

in car entertainment

Connected cars

Continuing its history of innovation, Gracenote launched a new automotive solution to bring audio, sports and video experiences to the connected car to help power next-gen auto entertainment globally.

Streaming platforms

Streaming and cross-media

A combined TMS and Gracenote created an unrivaled entity in video and music entertainment metadata, with subsequent acquisitions adding sports data and expanding the company’s global footprint.

Top entertainment platforms globally are trusting Gracenote to power universal search and discovery across linear TV, VOD and OTT sources, as streaming services grew in popularity as well as building out cross-media experiences across TV shows, movies, sports and music content.

Automobiles image


Gracenote embedded its music recognition technologies in its first automotive hard drive. The technology was later launched with Ford Sync voice activated system in 2007. Gracenote music recognition technology now powers more than 300 million cars globally.

Gracenote music data

Compact disc and MP3

Gracenote launched music recognition technologies that helped identify and present music metadata such as artist name, album, songs and cover art on compact discs. This technology was later used to power the MP3 revolution with the launch of the Apple iPod in 2003.

Gracenote tv listings

Pay TV

As TV expanded to include hundreds of channels, TMS evolved from print guides to electronic program guides (EPGs) for cable and satellite TV providers.

Gracenote TV guide


Tribune Media Services (TMS) started syndicating TV listings, transforming local newspapers into early versions of TV guides by providing consumers with a schedule of television programs.

Join the team

FInd out more about careers at Gracenote and browse through our current job listings.

Get in touch

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