The number of FAST channels has increased by 14% in the last six months, with news and horror genres the biggest drivers of expansion.
Normalized and enhanced metadata provides significant insight into CTV inventory, including the details needed to distinguish premium videos from other content.
Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore as Chief Business Officer.
Metabroadcast’s new contract with TAM Ireland involves working with Gracenote to deliver an ID mapping solution that will provide enhanced data to the Irish broadcasting and advertising market.
TV schedule information and normalized metadata are the keys to effective, efficient CTV advertising at scale across channels.