Gracenote perspectives

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Outside of the upfronts: Capitalizing on live sports across CTV

The broadening CTV landscape opens a wealth of advertising opportunity that sits well outside of national upfront deals.

May 20, 2026
CTV’s data gap is holding back bigger ad budgets, new Gracenote research finds

86% of U.S. media planners say they would move more linear budget to CTV if show-level targeting and reporting were available.

May 14, 2026
TV audiences have shifted; ad dollars have not

Advertisers see the potential of CTV, but they’re hesitant to reallocate budget from linear TV because of a lack of information.

May 14, 2026
Hallucinations: What’s the risk?

LLMs are far from perfect, and in the world of entertainment, they think they know more than they actually do.

Apr 29, 2026
Precision at scale

Case study: Mexican beer brand Dos Equis successfully scaled a niche live sports strategy in CTV with zero waste.

Apr 27, 2026
For next-gen entertainment experiences, LLMs are only as good as the data they can access

In order for enterprise LLMs to provide the next-gen content experiences they have the ability to, access to trusted, industry-specific data is paramount.

Apr 22, 2026
AI can improve content discovery, but not if people don’t trust it

GenAI has the power to connect people with the content they’re looking for, but trust is a considerable hurdle.

Apr 14, 2026
Gen Alpha leads shift to AI-powered entertainment search, discovery and recommendations

Gracenote’s AI report highlights that while AI-powered entertainment searches grow, trust in AI among consumers is lagging.

Apr 8, 2026
TV search and discovery in the AI era

The way people search for information is changing, but without the right data, AI will simply confirm that it can’t be trusted.

Apr 8, 2026
Grounded thinking: Why AI-powered CTV experiences rise or fall on data

Bad data is a real threat. LLMs are powerful tools, but they are only as good as the information they can access.

Mar 12, 2026
Streamers and indies are redefining the Academy Award landscape

This year, across all categories, Netflix, Apple, A24 and NEON have secured a total of 53 nominations across 17 films.

Mar 10, 2026
Protecting the value of our content in the AI era

At Gracenote, we embrace AI. We use it every day. We believe in it and its potential. AI is enabling us to deliver the entertainment metadata platform of the future for the benefit of our customers. It’s also helping Gracenote’s customers develop powerful new capabilities to delight their end users. This provides value and viewership …

Mar 10, 2026
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