Gracenote perspectives

Search results for: """
How contextual targeting can help marketers reach the scale they need in CTV to build their brands

By tapping into the visibility that contextual signals provide, brands can overcome their top challenges in CTV advertising and find the scale they’re looking for.

Oct 8, 2025
Perception of CTV ad effectiveness hampered by use of narrow targeting tactics

Gracenote’s latest report on contextual advertising reveals that while marketers are prioritising brand building objectives for CTV campaigns, their tactics are better suited for reaching smaller audience segments.

Oct 1, 2025
2025 Gracenote contextual targeting report

User-based targeting is great for delivering performance, but people don’t watch TV ads the way they watch ads on social media.

Oct 1, 2025
FAST flood: What 1,870 channels (and counting) means for advertisers

This growing appeal of FAST channels offers brands a new advertising option amid the rise of CTV, especially when they tap into normalized and enhanced metadata.

Sep 23, 2025
Index Exchange and Gracenote team to enhance contextual intelligence in programmatic streaming TV

Index Exchange Inc. (Index), one of the world’s largest independent supply-side platforms (SSPs), and Gracenote, the content data business unit of Nielsen, today announced the industry’s first SSP integration of Gracenote contextual intelligence.

Sep 16, 2025
Content metadata provides critical context as CTV advertising goes programmatic

The granularity of program information is becoming increasingly important across CTV channels as advertising goes programmatic.

Sep 8, 2025
Gracenote elevates AI-powered entertainment experiences

The Gracenote Video MCP Server connects LLMs to Gracenote’s updated knowledge base and validates, corrects and enriches responses to entertainment queries in real-time.

Sep 3, 2025
Gracenote MCP Server white paper

The MCP Server connects LLMs with Gracenote’s knowledge base, ensuring that search and discovery experiences are accurate, recent and complete.

Sep 3, 2025
Trading places: SVOD services and FAST channels are swapping strategies as CTV usage grows

Almost 50% of the programs on FAST channels that Gracenote tracks were made in 2020 or later.

Sep 2, 2025
Video MCP Server

Video MCP Server The AI trust infrastructure for entertainment Video MCP Server overview Enterprise AI requires a bridge between powerful models and source-of-truth data. Our 2026 AI report reveals a massive trust gap: 75% of users verify AI results because they don’t trust them. The Gracenote Video Model Context Protocol (MCP) Server provides a standardized …

Aug 29, 2025
FAST momentum continues with global channel count growing nearly 14% year-to-date

The number of FAST channels has increased by 14% in the last six months, with news and horror genres the biggest drivers of expansion.

Aug 27, 2025
Year of production trends
Aug 27, 2025
1…34567…20

Get in touch

Fill out the form to contact us!

Error: Contact form not found.

Thank you for reaching out to us!

Your inquiry has been received, and our team is eager to assist you. We will review your message promptly and respond to you as soon as possible.