Delivering super-aggregation is an imperative for pay TV and communications providers like Liberty Global to accelerate their position in the competitive TV and streaming market. This means offering customers a wide range of digital services and video content in one place, making it easier to discover and consume, and maximizing “stickiness” to keep users engaged.
As one of Europe’s leading operators and a world leader in converged broadband, video and mobile communications, Liberty Global needed an entertainment metadata powerhouse to help create its next-generation entertainment platform, Horizon 4, as it rolled out across 85 million subscribers. Nielsen’s Gracenote first partnered on metadata for Liberty Global’s U.K. business, Virgin Media, in 2010, and has gone on to power metadata solutions across the operator’s markets, completing its support for Horizon 4 in early 2023.
Download the case study to learn how Liberty Global and Gracenote are aggregating metadata to deliver the next chapter in immersive, content-led visual experiences.
*This case study originally appeared on www.nielsen.com.
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