Without proper grounding, large language models aren’t able to deliver accurate search and discovery results for TV viewers.
Learn why CTV spending is growing, yet remains overshadowed by investments earmarked for traditional TV.
Advertisers see the potential of CTV, but they’re hesitant to reallocate budget from linear TV because of a lack of information.
GenAI has the power to connect people with the content they’re looking for, but trust is a considerable hurdle.
Bad data is a real threat. LLMs are powerful tools, but they are only as good as the information they can access.
Despite their roots in the U.S., the five global SVOD services tracked in the Gracenote Data Hub offer more global content than U.S. content.
RAG and MCP each address the limitations of LLMs, but they approach the issue in fundamentally different ways.
Streaming viewers have become overwhelmed by choice and fragmentation. This sentiment is mounting, and it has a range of downstream effects.
Solving the sports discovery problem doesn’t mean owning more content. It means providing better access to it.
Streaming congestion has become overwhelming for TV viewers. Publishers can help streamline their content discovery journeys.
Widespread connectivity notwithstanding, drivers remain enamored with AM/FM radio. On that front, automakers can give them more of what they love.
User-based targeting is great for delivering performance, but people don’t watch TV ads the way they watch ads on social media.