Sports distribution across global SVOD providers now eclipses 38.5k programs.
The broadening CTV landscape opens a wealth of advertising opportunity that sits well outside of national upfront deals.
Advertisers see the potential of CTV, but they’re hesitant to reallocate budget from linear TV because of a lack of information.
LLMs are far from perfect, and in the world of entertainment, they think they know more than they actually do.
Case study: Mexican beer brand Dos Equis successfully scaled a niche live sports strategy in CTV with zero waste.
In order for enterprise LLMs to provide the next-gen content experiences they have the ability to, access to trusted, industry-specific data is paramount.
GenAI has the power to connect people with the content they’re looking for, but trust is a considerable hurdle.
The way people search for information is changing, but without the right data, AI will simply confirm that it can’t be trusted.
Bad data is a real threat. LLMs are powerful tools, but they are only as good as the information they can access.
Despite their roots in the U.S., the five global SVOD services tracked in the Gracenote Data Hub offer more global content than U.S. content.
While content libraries grow and distribution channels multiply, sports have become the hottest commodity across the streaming landscape.
RAG and MCP each address the limitations of LLMs, but they approach the issue in fundamentally different ways.