Insights

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Insights to help you make informed business decisions

2025 State of Play report

Nov. 5, 2025
Data-Center-insights
Gracenote Data Hub

Explore trends in global streaming video content, including a 9.7% increase in SVOD content in Q3 2025.

Aug. 27, 2025
The streaming paradox: More content has led to less satisfaction

Viewer frustrations are rising as streaming congestion increases, highlighting opportunities for improved UX.

Nov. 19, 2025
The streaming paradox: More content has led to less satisfaction

Viewer frustrations are on the rise as streaming service congestion increases, highlighting opportunities for improved UX and content discovery.

Nov 19, 2025
Streaming service congestion is fueling an uptick in FAST channel engagement

As streaming options proliferate, engagement with FAST channels is on the rise, with news and sports becoming top genres.

Nov 12, 2025
Why live sports are so hard to find on TV, and how publishers can help

Solving the sports discovery problem doesn’t mean owning more content. It means providing better access to it.

Nov 11, 2025
2025 State of Play

Streaming congestion has become overwhelming for TV viewers. Publishers can help streamline their content discovery journeys.

Nov 5, 2025
Personalized media experiences could drive greater in-car infotainment system use

Drivers want more from their media experiences than what their smartphones offer.

Oct 30, 2025
How brands can tap into the growth of live sports on FAST channels

The ongoing addition of live sports to FAST channels is a notable opportunity for brands because of their real-time appeal with sports fans.

Oct 28, 2025
Drivers are looking for more of what they love from their in-car infotainment systems; data can deliver it

Widespread connectivity notwithstanding, drivers remain enamored with AM/FM radio. On that front, automakers can give them more of what they love.

Oct 22, 2025
2025 Gracenote auto infotainment report

The desire for next-level infotainment among vehicle owners is unmistakable. Comprehensive entertainment data can help automakers deliver on that desire.

Oct 15, 2025
How contextual targeting can help marketers reach the scale they need in CTV to build their brands

By tapping into the visibility that contextual signals provide, brands can overcome their top challenges in CTV advertising and find the scale they’re looking for.

Oct 8, 2025
2025 Gracenote contextual targeting report

User-based targeting is great for delivering performance, but people don’t watch TV ads the way they watch ads on social media.

Oct 1, 2025
FAST flood: What 1,870 channels (and counting) means for advertisers

This growing appeal of FAST channels offers brands a new advertising option amid the rise of CTV, especially when they tap into normalized and enhanced metadata.

Sep 23, 2025
Content metadata provides critical context as CTV advertising goes programmatic

The granularity of program information is becoming increasingly important across CTV channels as advertising goes programmatic.

Sep 8, 2025
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