In media, entertainment providers are starting to use AI to personalize search and discovery experiences for users amid growing content and service congestion. Most providers, however, aren’t equipped to deliver the way popular chatbots are, which could damage the user experience.
Unlike the ones used in popular chatbots like ChatGPT, the large language models (LLMs) that are licensed to businesses aren’t connected to external, real-world knowledge sources (i.e., “grounding”). Rather, they’re just powerful AI brains without access to any information that wasn’t part of their training.
66% of consumers believe AI will be important in providing good entertainment experiences
– 2026 Gracenote generative AI usage survey
This research compares the use of a grounded LLM in video search and discovery with an ungrounded LLM. The results of the study, which included 2,600 TV shows and movies across 13 countries, highlight the importance of using credible and authoritative data to deliver comprehensive, factual and current content discovery experiences.
Sports content on global SVOD services will soon rival movie catalogs
Sports distribution across global SVOD providers now eclipses 38.5k programs.
Hallucinations: What’s the risk?
LLMs are far from perfect, and in the world of entertainment, they think they know more than they actually do.
For next-gen entertainment experiences, LLMs are only as good as the data they can access
In order for enterprise LLMs to provide the next-gen content experiences they have the ability to, access to trusted, industry-specific data is paramount.