Insights

Gracenote perspectives

Insights to help you make informed business decisions

Inclusivity has increased in new TV content, but ad spend has yet to catch up

Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.

Jul 3, 2024
Diverse by design

This report highlights holistic strategies for investing in diverse-owned media and in content that authentically represents diverse perspectives and characters.

Jun 13, 2024
Representative content drives bingeability across streaming platforms

More than 71% of the most bingeable streaming shows in the last TV season were inclusive of an under-represented racial/ethnic identity group.

Jan 1, 2023
Seen on screen: The importance of disability representation

Disability representation on television is increasing, but slowly.

Dec 15, 2022
Beyond on-screen: Off-camera diversity attracts new audiences

Diversity and inclusion behind the cameras is becoming more important to audiences.

Oct 13, 2022
Win the streaming wars with bingeable content

Metadata can help content owners and buyers understand why audiences gravitate to specific video titles.

Aug 16, 2022
LGBTQ+ inclusion in media remains focused on same-sex relationships

Inclusivity aside, perceptions of inclusion about gender diversity, bisexuality, asexuality and pansexuality are very low.

Aug 16, 2022
Increased on-screen LGBTQ+ inclusion in ad-supported content could boost consumer loyalty

Ad-supported content helps brands engage with LGBTQ+ consumers who are open to direct engagement.

Aug 16, 2022
Closing the inclusion gap for people with disabilities

Representation in media remains low for people with disabilities, and progress over the years has been slow at best.

Jul 16, 2022
12

Get in touch

Fill out the form to contact us!











    255 of 255 Character(s) left
















    By sharing your contact information with us, you acknowledge that you have read our Privacy Statement and that you consent to receiving communications about Gracenote's business, products/services, and events that may be of interest to you. However, if you ever change your mind, you can unsubscribe from our communications by following the instructions within the email that you receive from us.

    Thank you for reaching out to us!

    Your inquiry has been received, and our team is eager to assist you. We will review your message promptly and respond to you as soon as possible.