1 minute read | Apr 3, 2024

Metadata matters: Powering future FAST channel success

Content Development Content Distribution

FAST represents the next chapter of the streaming industry’s evolution, and this guide will help new entrants and established players understand the importance of metadata, especially as competition increases and the need to engage and maintain viewers intensifies. Metadata will also play a critical role for advertisers looking to capitalize on contextual use cases that help them run ads within relevant programming.

This guide provides:

*This content was originally published on www.nielsen.com.

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