Diversity and inclusion behind the cameras is becoming more important to audiences.
Metadata can help content owners and buyers understand why audiences gravitate to specific video titles.
Inclusivity aside, perceptions of inclusion about gender diversity, bisexuality, asexuality and pansexuality are very low.
Ad-supported content helps brands engage with LGBTQ+ consumers who are open to direct engagement.
Representation in media remains low for people with disabilities, and progress over the years has been slow at best.
Diverse acting nominations in 2019 tripled the number between 2009 and 2016.
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