5 minute read | Mar 8, 2023

Mood swings: This year’s Best Picture nominations lean into ‘powerful’ themes

Content Discovery

In addition to bringing star-packed entertainment to the big screen, the films nominated for best picture awards at the upcoming 95th Academy Awards provide insight into the moods that the filmmakers aspired to capture in their projects. And this year, the nominated movies break a trend we’ve seen in five of the last six best picture winners: “Powerful” and “fun” are the dominant moods we see in the movie metadata—a pivot from “emotional” films, which have been dominant since 2017.

Out of the 10 movies up for best picture this year, The Fabelmans stands alone in being classified as “emotional,” according to Gracenote Video Descriptors. Comparatively, films like All Quiet on the Western Front, Avatar-the Way of Water and Women Talking have brought the “powerful” mood back to the forefront this year, as there are six “powerful nominees in total. Last year, there were only three “powerful” films nominated for best picture (Dune, The Power of the Dog and King Richard). In total, eight of this century’s best picture winners have been classified as “powerful.”

With only one of this year’s best picture nominations being classified as “emotional,” there’s a very strong chance that we’ll see a change in recent history. Whether we see a more significant shift beyond this year will depend on winners over the next few years. To date, “emotional” films in the best picture category have dominated well before 2017. During the 94-year history of the Oscars, 22 winners have been “emotional,” second only to “powerful,” which has been the mood of 23 winners. And on the flipside, “introspective” and “sensual” are the only two primary moods (out of 17) that have not been associated with best picture winners. 

Despite the lack of “emotional” films in this year’s best picture nominations, the Academy has not completely ignored the mood this year: Five of the six main acting nominations are associated with films associated with the “emotional” mood. 

“Fun” is the other popular mood among this year’s best picture nominees: Everything Everywhere All At Once, The Banshees of Inisherin and Triangle of Sadness all have “fun” as their primary mood.

Despite its presence this year, “fun” isn’t a mood that has been associated with Best Picture winners in recent years. Since the turn of the century, only 2015’s Birdman and 2012’s The Artist have been categorized as “fun” movies.

Last century, the most successful period for “fun” movies at the Oscars was between 1969 and 1978, when Oliver!, The Sting, One Flew Over The Cuckoo’s Nest and Annie Hall each made off with Best Picture awards. Aside from the two this century, there have only been two “fun” winners since: Terms of Endearment (1984) and Shakespeare in Love (1999).

Movie metadata provides a film’s behind-the-scenes information

Importantly, the job of video descriptors isn’t limited to describing the moods associated with movies. Metadata is used to describe much of a film’s behind-the-scenes information, such as theme, scenario, setting and genre, which can be used by platforms to aid in audiences’ discovery journeys. Video descriptors can also tell us the time periods in which movies are set. 

Before the mid 1950s, best picture winners most frequently featured the time periods in which they were filmed, particularly between 1939 and 1956. During this period, 13 of the 18 best picture winners were set when they were filmed. Halfway through the century, historical epics gained in prominence, with Around the World in 80 Days, The Bridge on the River Kwai, Ben-Hur and Lawrence of Arabia all took the best picture award in a span of seven years starting with the 1957 ceremony. Musicals, many of which include a historical setting, were also at their height during this period, with Gigi, West Side Story (which was contemporary), My Fair Lady, The Sound of Music and Oliver! winning the best picture award between 1959 and 1969.

Historical settings have remained popular among best picture winners in the years since, but only two of the best picture winners since 1999’s Shakespeare in Love were set before 1920 (2001’s Gladiator and 2014’s 12 Years a Slave). More recently, films with contemporary settings have come back in fashion, as the best picture winners between 2012 and 2019 were all set in the times in which they were filmed. 

One time period that has never resonated with the Academy, however, is the future. And while this year’s Everything, Everywhere, All At Once includes sequences that take place in parallel settings, its primary time period is contemporary. And when it comes to fantasy themes, 2004’s The Lord of the Rings:The Return of the King stands alone as a best picture winner throughout the 94-year history of the Oscars.

In addition to looking into movie metadata to find commonalities among Academy-nominated films over time, these types of descriptors are critical in helping audiences find what they’re looking for when the titles become available to watch at home. With more than 976,000 unique video titles1 available to audiences as of January 2023, applying hyper-detailed meta descriptions, including mood, can help platforms curate more personalized video experiences for content-hungry audiences.


  1. Gracenote Global Video Data

*This article originally appeared on www.nielsen.com.

Missing metadata in FAST programming inhibits content discovery and advertising opportunities

In order for programming in FAST channels to be discoverable by audiences, it needs to include complete metadata.

Jun 18, 2024
Metadata is the key to compelling fan experiences as sports migrate to streaming

Distribution data can help sports fans stay connected with their favorite leagues and teams.

Apr 17, 2024
FAST has made linear TV cool again; personalization will make it cooler

Creators and publishers entering the FAST industry need to focus on metadata as they plan their distribution strategies.

Apr 3, 2024

Get in touch

Fill out the form to contact us!

    255 of 255 Character(s) left

    By sharing your contact information with us, you acknowledge that you have read our Privacy Statement and that you consent to receiving communications about Gracenote's business, products/services, and events that may be of interest to you. However, if you ever change your mind, you can unsubscribe from our communications by following the instructions within the email that you receive from us.

    Thank you for reaching out to us!

    Your inquiry has been received, and our team is eager to assist you. We will review your message promptly and respond to you as soon as possible.