FAST represents the next chapter of the streaming industry’s evolution, and this guide will help new entrants and established players understand the importance of metadata, especially as competition increases and the need to engage and maintain viewers intensifies. Metadata will also play a critical role for advertisers looking to capitalize on contextual use cases that help them run ads within relevant programming.
This guide provides:
*This content was originally published on www.nielsen.com.
FAST audiences have 26.6% more news programs and 37.5% more sports programs to choose from than they did a year ago.
The centralized broadcast experience of the 2026 World Cup will be fragmentation free for U.S. sports fans—an attribute that may change with future tournaments.
Sports distribution across global SVOD providers now eclipses 38.5k programs.
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