FAST represents the next chapter of the streaming industry’s evolution, and this guide will help new entrants and established players understand the importance of metadata, especially as competition increases and the need to engage and maintain viewers intensifies. Metadata will also play a critical role for advertisers looking to capitalize on contextual use cases that help them run ads within relevant programming.
This guide provides:
*This content was originally published on www.nielsen.com.
Talent-based contextual advertising creates a wealth of opportunities that are based on the most common of common denominators.
Recent TV viewership trends suggest that many SVOD services might not be getting their money’s worth from the majority of the content they distribute.
Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new.
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