FAST channels bring TV full circle
Free ad-supported streaming television (FAST) is the latest segment in the broad TV landscape to take the spotlight, amplified by an influx of content and backing from industry heavyweights like FOX, Paramount and Roku. As a result, audience engagement and interest from advertisers are rising, positioning FAST as the streaming industry’s latest growth opportunity.
While much of the content distributed via FAST channels is available across many different platforms, it’s notably different from what’s available across the industry’s leading subscription video on-demand (SVOD) services. It’s also newer than many might think.
Only 13.4% of the programs on FAST channels were made before 1990
-Gracenote Global Video Data
The recent airing of Super Bowl LIX on Tubi highlights both the high-profile nature of some FAST content and the close resemblance to the programming we see on traditional TV.
Success in FAST will depend on similar strategies that apply elsewhere, but user experience is critical—especially until content distribution becomes more platform-exclusive. In FAST, at least in the short- to medium-term, user experience becomes the primary value proposition to drive both differentiation and long-term business success.
Hallucinations: What’s the risk?
LLMs are far from perfect, and in the world of entertainment, they think they know more than they actually do.
Precision at scale
Case study: Mexican beer brand Dos Equis successfully scaled a niche live sports strategy in CTV with zero waste.
For next-gen entertainment experiences, LLMs are only as good as the data they can access
In order for enterprise LLMs to provide the next-gen content experiences they have the ability to, access to trusted, industry-specific data is paramount.