FAST channels bring TV full circle
Free ad-supported streaming television (FAST) is the latest segment in the broad TV landscape to take the spotlight, amplified by an influx of content and backing from industry heavyweights like FOX, Paramount and Roku. As a result, audience engagement and interest from advertisers are rising, positioning FAST as the streaming industry’s latest growth opportunity.
While much of the content distributed via FAST channels is available across many different platforms, it’s notably different from what’s available across the industry’s leading subscription video on-demand (SVOD) services. It’s also newer than many might think.
Only 13.4% of the programs on FAST channels were made before 1990
-Gracenote Global Video Data
The recent airing of Super Bowl LIX on Tubi highlights both the high-profile nature of some FAST content and the close resemblance to the programming we see on traditional TV.
Success in FAST will depend on similar strategies that apply elsewhere, but user experience is critical—especially until content distribution becomes more platform-exclusive. In FAST, at least in the short- to medium-term, user experience becomes the primary value proposition to drive both differentiation and long-term business success.
FAST channels bring TV full circle
Today’s FAST channels offer a wealth of new programming and sports, both of which are up-levelling free ad-supported television for publishers and advertisers alike.
TV schedule data will become critical in CTV advertising for live sports
Live sports are a big ticket item for publishers and platforms—as long as they stay tuned in to how to capitalize on them.
Nostalgia no more: FAST channels are redefining free streaming TV
Not only are big media brands becoming increasingly present across the growing number of FAST channels, they’re infusing them with an influx of newer programming.