Insights

Gracenote perspectives

Insights to help you make informed business decisions

Inclusivity has increased in new TV content, but ad spend has yet to catch up

Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.

Jul 3, 2024
Nearly 70% of this year’s new TV series are BIPOC-inclusive

Premium original content presents new opportunities for media buyers looking to be more inclusive with their ad spending.

Jun 14, 2024
Diverse by design

This report highlights holistic strategies for investing in diverse-owned media and in content that authentically represents diverse perspectives and characters.

Jun 13, 2024
Seen on screen: The impact of diverse talent in media

The 2022 Seen on Screen report provides a benchmark for measuring diverse representation on TV.

Jan 20, 2023
Representative content drives bingeability across streaming platforms

More than 71% of the most bingeable streaming shows in the last TV season were inclusive of an under-represented racial/ethnic identity group.

Jan 1, 2023
Seen on screen: The importance of disability representation

Disability representation on television is increasing, but slowly.

Dec 15, 2022
Beyond on-screen: Off-camera diversity attracts new audiences

Diversity and inclusion behind the cameras is becoming more important to audiences.

Oct 13, 2022
LGBTQ+ inclusion in media remains focused on same-sex relationships

Inclusivity aside, perceptions of inclusion about gender diversity, bisexuality, asexuality and pansexuality are very low.

Aug 16, 2022
Increased on-screen LGBTQ+ inclusion in ad-supported content could boost consumer loyalty

Ad-supported content helps brands engage with LGBTQ+ consumers who are open to direct engagement.

Aug 16, 2022
Closing the inclusion gap for people with disabilities

Representation in media remains low for people with disabilities, and progress over the years has been slow at best.

Jul 16, 2022
Diverse acting nominations since 2017 are nearly triple the number from 2009 to 2016

Diverse acting nominations in 2019 tripled the number between 2009 and 2016.

Mar 5, 2017

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