The centralized broadcast experience of the 2026 World Cup will be fragmentation free for U.S. sports fans—an attribute that may change with future tournaments.
Sports distribution across global SVOD providers now eclipses 38.5k programs.
While content libraries grow and distribution channels multiply, sports have become the hottest commodity across the streaming landscape.
FAST channels will become increasingly dependent on metadata to inform ad buys in programmatic systems.
Today’s FAST channels offer a wealth of new programming and sports, both of which are up-levelling free ad-supported television for publishers and advertisers alike.
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