FAST audiences have 26.6% more news programs and 37.5% more sports programs to choose from than they did a year ago.
The broadening CTV landscape opens a wealth of advertising opportunity that sits well outside of national upfront deals.
While content libraries grow and distribution channels multiply, sports have become the hottest commodity across the streaming landscape.
FAST channels will become increasingly dependent on metadata to inform ad buys in programmatic systems.
Viewer frustrations are on the rise as streaming service congestion increases, highlighting opportunities for improved UX and content discovery.
As streaming options proliferate, engagement with FAST channels is on the rise, with news and sports becoming top genres.
The ongoing addition of live sports to FAST channels is a notable opportunity for brands because of their real-time appeal with sports fans.
The granularity of program information is becoming increasingly important across CTV channels as advertising goes programmatic.
The MCP Server connects LLMs with Gracenote’s knowledge base, ensuring that search and discovery experiences are accurate, recent and complete.
Almost 50% of the programs on FAST channels that Gracenote tracks were made in 2020 or later.
Normalized and enhanced metadata provides significant insight into CTV inventory, including the details needed to distinguish premium videos from other content.
SVOD catalogs continue to grow, but a large portion of content isn’t being watched.