Widespread connectivity notwithstanding, drivers remain enamored with AM/FM radio. On that front, automakers can give them more of what they love.
The desire for next-level infotainment among vehicle owners is unmistakable. Comprehensive entertainment data can help automakers deliver on that desire.
By tapping into the visibility that contextual signals provide, brands can overcome their top challenges in CTV advertising and find the scale they’re looking for.
User-based targeting is great for delivering performance, but people don’t watch TV ads the way they watch ads on social media.
This growing appeal of FAST channels offers brands a new advertising option amid the rise of CTV, especially when they tap into normalized and enhanced metadata.
The granularity of program information is becoming increasingly important across CTV channels as advertising goes programmatic.
The MCP Server connects LLMs with Gracenote’s knowledge base, ensuring that search and discovery experiences are accurate, recent and complete.
Almost 50% of the programs on FAST channels that Gracenote tracks were made in 2020 or later.
Normalized and enhanced metadata provides significant insight into CTV inventory, including the details needed to distinguish premium videos from other content.
TV schedule information and normalized metadata are the keys to effective, efficient CTV advertising at scale across channels.
As TV viewers transition to CTV and advertising follows suit, program data and TV schedules provide transparency and scale to addressable advertising.
Case study: Unlocking better CTV campaign performance and transparency with contextual signals.