For entertainment lovers, the expanding wealth of media choice now permeates every screen we own, except the ones in our cars.
From keeping tabs on news to listening to personalized playlists to watching live TV while parked, our in-car media engagement has broadened well beyond what’s available on traditional radio. That engagement, however, remains largely tethered to our phones.
90% of cars will have built-in connectivity by 2030
-McKinsey & Co.
In-car connectivity aside, harnessing everything the internet has to offer—and corralling it neatly for easy consumption—presents a very challenging task for automakers.
Drivers prefer the in-dash experience, however, which presents a compelling opportunity for automakers that leverage audio, sports and video entertainment data to provide the personalized audio experiences that consumers desire.
Streaming plays a supporting role for the 2026 FIFA World Cup
The centralized broadcast experience of the 2026 World Cup will be fragmentation free for U.S. sports fans—an attribute that may change with future tournaments.
Sports content on global SVOD services will soon rival movie catalogs
Sports distribution across global SVOD providers now eclipses 38.5k programs.
Outside of the upfronts: Capitalizing on live sports across CTV
The broadening CTV landscape opens a wealth of advertising opportunity that sits well outside of national upfront deals.