Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.
This report highlights holistic strategies for investing in diverse-owned media and in content that authentically represents diverse perspectives and characters.
More than 71% of the most bingeable streaming shows in the last TV season were inclusive of an under-represented racial/ethnic identity group.
Disability representation on television is increasing, but slowly.
Diversity and inclusion behind the cameras is becoming more important to audiences.
Metadata can help content owners and buyers understand why audiences gravitate to specific video titles.
Inclusivity aside, perceptions of inclusion about gender diversity, bisexuality, asexuality and pansexuality are very low.
Ad-supported content helps brands engage with LGBTQ+ consumers who are open to direct engagement.
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