FAST represents the next chapter of the streaming industry’s evolution, and this guide will help new entrants and established players understand the importance of metadata, especially as competition increases and the need to engage and maintain viewers intensifies. Metadata will also play a critical role for advertisers looking to capitalize on contextual use cases that help them run ads within relevant programming.
This guide provides:
*This content was originally published on www.nielsen.com.
The drama, biography, historical drama and comedy drama genres have dominated Best Picture nominations since the 2010 Oscar ceremony.
Global SVOD providers have increased their sports content by 72% since December 2024.
Talent-based contextual advertising creates a wealth of opportunities that are based on the most common of common denominators.
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