FAST represents the next chapter of the streaming industry’s evolution, and this guide will help new entrants and established players understand the importance of metadata, especially as competition increases and the need to engage and maintain viewers intensifies. Metadata will also play a critical role for advertisers looking to capitalize on contextual use cases that help them run ads within relevant programming.
This guide provides:
*This content was originally published on www.nielsen.com.
The centralized broadcast experience of the 2026 World Cup will be fragmentation free for U.S. sports fans—an attribute that may change with future tournaments.
Sports distribution across global SVOD providers now eclipses 38.5k programs.
The broadening CTV landscape opens a wealth of advertising opportunity that sits well outside of national upfront deals.
Fill out the form to contact us!
Your inquiry has been received, and our team is eager to assist you. We will review your message promptly and respond to you as soon as possible.