Insights

Gracenote perspectives

Insights to help you make informed business decisions

Linear TV’s comeback: The arrival of FAST

Learn why personalization and fulfilling content discovery journeys will be critical for FAST streaming services.

Aug 28, 2023
Representative content drives bingeability across streaming platforms

More than 71% of the most bingeable streaming shows in the last TV season were inclusive of an under-represented racial/ethnic identity group.

Jan 1, 2023
Increased on-screen LGBTQ+ inclusion in ad-supported content could boost consumer loyalty

Ad-supported content helps brands engage with LGBTQ+ consumers who are open to direct engagement.

Aug 16, 2022
Picture This: Leveraging Personalization for Better Visual Content Merchandising

Given that humans are visual creatures, user experience is largely driven by what we see—not what we read.

May 13, 2021
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