LONDON, LA, and EMERYVILLE, CALIF., July 20, 2021 – ThinkAnalytics, the leading global provider of content discovery and viewer insight solutions, and Gracenote, the leading entertainment metadata and content services company, are enabling TV providers to improve personalized video search and recommendations through a new solution that builds on each company’s core expertise. ThinkAnalytics’ powerful Personalized Images content recommendations algorithm built on advanced AI techniques and data science is integrated with Gracenote’s Personalized Imagery offering, which offers a differentiated set of images for each TV and movie title. With this combined offering, cable and satellite TV services and streaming platform customers have a new, easy-to-implement solution to optimize visual content merchandising and personalize the user experience.
This collaboration between ThinkAnalytics and Gracenote results in a powerful turnkey solution for video service providers to positively impact key consumption and engagement indicators. Independent testing of these targeted program images versus standard imagery has shown measurable increases in time spent watching content and number of titles watched.
Gracenote’s Personalized Imagery solution delivers a differentiated set of program images representing distinct aspects of an entertainment title with each individual image tagged with relevant Gracenote Video Descriptors and Celebrity IDs. The rich Gracenote metadata associated with the imagery is used by ThinkAnalytics’ advanced AI and machine learning algorithms built into its powerful content discovery platform to help surface the optimal image to each viewer based on preferences and history.
“We have proved that viewers connect with content in different ways through visual images, which is a breakthrough for how service providers can recommend content via their UX – and keep viewers engaged,” said Peter Docherty, CTO of ThinkAnalytics. “We are excited to leverage Gracenote’s all-new sets of program imagery and associated metadata to bring the gold standard of personalized TV experiences to market.”
“Improving content discovery by making it more personal and visually driven holds the potential to help entertainment providers of all sizes move the needle on key business metrics,” said Simon Adams, Chief Product Officer, Gracenote. “We are thrilled to extend our long-running collaboration with ThinkAnalytics resulting in this new turnkey solution enabling customers to maximize engagement with content and viewership on their platforms.”
Gracenote, a Nielsen (NYSE: NLSN) company, provides music, video and sports content and technologies to the world’s hottest entertainment products and brands. Gracenote is the standard for music and video recognition and is supported by the largest source of entertainment data, featuring descriptions of more than 100 million tracks, TV listings for 85+ countries and statistics spanning more than 70 sports and 300,000 competitions per year. Gracenote is headquartered in Emeryville, Calif. and supports customers around the globe. For more information, visit gracenote.com.
ThinkAnalytics is the leading content discovery and viewer analytics solution worldwide, enabling video service providers, studios, broadcasters, and media companies to deliver personalized experiences to their customers resulting in significant uplift in viewer engagement, loyalty and ARPU. ThinkAnalytics delivers content discovery and viewer insights to over 80 service providers serving 350 million subscribers in 43 languages with 6 billion recommendations per day, making the company the largest independent content discovery platform worldwide.
Customers include HBO Latin America, DirecTV Latin America, Liberty Global, BBC, Deutsche Telekom, Astro, Proximus, Rogers, Sky, Singtel, Tata Sky, and Vodafone. www.thinkanalytics.com.
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
*This article originally appeared on Nielsen.com.
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