NEW YORK – February 10, 2026 – Nielsen’s Gracenote, the global leader in entertainment metadata, today announced the continuation of its partnership with Google. Through this partnership, Gracenote’s authoritative metadata will support up-to-date entertainment information for Google’s consumer-facing products and services, including AI experiences.
“We’re excited to continue our work with Google to make it easier for people everywhere to find and watch the entertainment content they love,” said Jared Grusd, CEO of Gracenote. “Our meticulously crafted, highly structured data will help Google power more intuitive, AI-driven content discovery, and this partnership is a major step toward creating better experiences for consumers everywhere.”
Gracenote’s curated, edited and human-verified data plays a key role in the entertainment ecosystem, especially in the age of AI-powered content discovery. Using editorial judgment to enhance quality, machine-driven workflows to improve speed and human-in-the-loop processes to maximize scale, Gracenote maintains the world’s most comprehensive and trusted collection of TV, movie and sports data. This broad and deep trove of gold-standard metadata has been used to power engaging entertainment experiences and visually rich user interfaces for decades.
This multi-year, strategic partnership between Gracenote and Google will continue to enhance organization and accuracy of video and sports information. As more people gravitate to AI-powered discovery experiences, this collaboration will ensure Google users can find relevant and useful entertainment-related information.
Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 50M+ titles in 260+ streaming catalogs in 70+ languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com or follow us on LinkedIn.
Google’s mission is to organize the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Google Cloud, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.
Gracenote
Mark Yamada
mark.yamada@nielsen.com
Google
press@google.com
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