1 minute read | Jan 20, 2023

Seen on screen: The impact of diverse talent in media

Content Discovery Contextual Advertising

As the media industry works towards becoming more inclusive, Nielsen’s 2022 Being Seen on Screen report provides a benchmark for measuring representation on TV. We have expanded our dataset from the Top 300 to over 3,000 shows in broadcast, cable and streaming. We have included more diverse communities, most recently, people with disabilities. We have also looked at some case studies exploring how investing in more inclusive programs is good for business — for advertisers or media publishers.

With this report, we seek to provide a deeper understanding of how to be more inclusive in TV programming and connect with the valuable audiences who want to watch meaningful content. 

“Being seen for who we really are is an important step in inclusion. The next step is learning about others through the stories we see and hear.”

Sandra Sims-Williams
Chief Diversity Officer

* This report originally appeared on www.nielsen.com.

TV audiences need more than recommendations; they need reasons to watch

With so much content, an abundance of services and no program schedules, audiences are overwhelmed and rarely know what they want to watch when they tune in.

Oct 2, 2024
Content IDs are the key to unlocking value in programmatic CTV advertising

By focusing on content targeting, publishers and advertisers have an opportunity to drive better outcomes by simply tapping into existing datasets.

Sep 25, 2024
Emmy-winning dramas lean into power struggles and gripping moods

While unique from previous Emmy winners in the drama category, Shogun has many similarities with titles like Succession, Game of Thrones and Breaking Bad.

Sep 12, 2024

Download resource


























    By sharing your contact information with us, you acknowledge that you have read our Privacy Statement and that you consent to receiving communications about Gracenote's business, products/services, and events that may be of interest to you. However, if you ever change your mind, you can unsubscribe from our communications by following the instructions within the email that you receive from us.

    Success!
    Please access the report below.

    Download

    Get in touch

    Fill out the form to contact us!











      255 of 255 Character(s) left
















      By sharing your contact information with us, you acknowledge that you have read our Privacy Statement and that you consent to receiving communications about Gracenote's business, products/services, and events that may be of interest to you. However, if you ever change your mind, you can unsubscribe from our communications by following the instructions within the email that you receive from us.

      Thank you for reaching out to us!

      Your inquiry has been received, and our team is eager to assist you. We will review your message promptly and respond to you as soon as possible.