Do films with certain characteristics tend to get nominated for Best Picture at the Academy Awards? Nielsen’s Gracenote ran an analysis to answer this question tapping our deep trove of descriptive metadata around entertainment content.
Among other characteristics, the taxonomy of Gracenote Video Descriptors cover 294 different Video Moods organized hierarchically from broad, high-level concepts (Level 1) to more granular, specific concepts (Level 4). For example, under the broad L1 mood descriptor of “fun” sits ‘quirky,’ one of 22 more granular mood descriptors.
Gracenote ascribes progressively granular descriptors to movies and TV shows to provide the clearest understanding of their makeup across multiple dimensions. The hierarchical nature of the taxonomy also enables comparing and contrasting content through the corresponding broader, higher-level parent descriptors.
Here is what we found when we analyzed the high-level moods of the films nominated for Best Picture over the past 15 years.
Note: Sensual is not included in the chart above. No Best Picture nominee has ever had a primary mood which falls into the sensual group.
Primary moods for this year’s Oscar nominees for Best Picture
Film | L4 – Granular/Child Descriptors | L1 – Broad/Parent Descriptors |
American Fiction | Satirical, Suspenseful | Fun, Tense |
Anatomy of a Fall | Unpredictable | Tense |
Barbie | Hilarious, Satirical | Fun |
The Holdovers | Hilarious | Fun |
Killers of the Flower Moon | Compelling, Unsettling | Powerful, Frightening |
Maestro | Moving | Emotional |
Oppenheimer | Gripping, Epic | Powerful |
Past Lives | Uplifting, Romantic | Powerful, Romantic |
Poor Things | Wondrous | Fantastic |
The Zone of Interest | Somber, Horrific | Emotional, Frightening |
Gracenote Video Descriptors, part of Gracenote’s Advanced Discovery suite of offerings, provides hierarchical, rich descriptors with a structured global taxonomy applied across content. The taxonomy provides descriptors across mood, theme, scenario, character, setting and topic, enabling customers to connect audiences with fresh and relevant content aligning with their preferences – increasing viewer satisfaction, engagement and retention on their services. For more information: https://www.nielsen.com/solutions/content-metadata/video-descriptors
Gracenote is the content solutions business unit of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities ensuring consumers can easily connect to the music, TV shows, movies and sports they love while delivering powerful content analytics making complex business decisions simpler.
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).
*This article originally appeared on www.nielsen.com.
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