2 minute read | Nov 13, 2024

2024 State of Play

2024 State of Play
Content Discovery Content Distribution

Global streaming insights and the content that keeps viewers hitting play

The importance of content has never been greater for global streaming services. Now evolved from subscription-driven growth strategies, providers are leaning into a mix of high-profile originals, sports and deep content libraries to entice viewers and keep them engaged once they’ve tuned in.

This year’s State of Play report highlights key findings from an in-depth analysis of the content distributed by the industry’s leading subscription video-on-demand (SVOD) services. Streaming platforms, publishers and studios can use these insights to refine their distribution strategies and develop personalized content journeys for audiences who are hungry for content, yet unsure how to find what they’re looking for.

Key report findings:

SVOD catalogs are big business, but they’re vastly underutilized

Recent TV viewership trends suggest that many SVOD services might not be getting their money’s worth from the majority of the content they distribute.

Nov 21, 2024
What’s new in SVOD? Most of its content

Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new.

Nov 14, 2024
TV audiences need more than recommendations; they need reasons to watch

With so much content, an abundance of services and no program schedules, audiences are overwhelmed and rarely know what they want to watch when they tune in.

Oct 2, 2024

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