SVOD catalogs are vastly underutilized
Many SVOD services might not be getting their money’s worth from the majority of the content they distribute.
Seen on screen: The impact of diverse talent in media
The 2022 Seen on Screen report provides a benchmark for measuring diverse representation on TV.
Representative content drives bingeability across streaming platforms
More than 71% of the most bingeable streaming shows in the last TV season were inclusive of an under-represented racial/ethnic identity group.
Seen on screen: The importance of disability representation
Disability representation on television is increasing, but slowly.
Beyond on-screen: Off-camera diversity attracts new audiences
Diversity and inclusion behind the cameras is becoming more important to audiences.
Win the streaming wars with bingeable content
Metadata can help content owners and buyers understand why audiences gravitate to specific video titles.
LGBTQ+ inclusion in media remains focused on same-sex relationships
Inclusivity aside, perceptions of inclusion about gender diversity, bisexuality, asexuality and pansexuality are very low.
Increased on-screen LGBTQ+ inclusion in ad-supported content could boost consumer loyalty
Ad-supported content helps brands engage with LGBTQ+ consumers who are open to direct engagement.