In today’s fragmented media landscape, allocating funds to diverse-owned media is just one part of a comprehensive strategy to increase diverse spending.
In a marketplace increasingly populated with diverse creators, writers, directors and talent, inclusive strategies involve investment in diverse-owned media and in content that authentically represents diverse perspectives and characters. This report highlights opportunities to approach diverse spending in the U.S. more holistically, allowing advertisers to enhance reach and impact while connecting more meaningfully with a broader audience.
Download this report to learn about:
User-based targeting is great for delivering performance, but people don’t watch TV ads the way they watch ads on social media.
This growing appeal of FAST channels offers brands a new advertising option amid the rise of CTV, especially when they tap into normalized and enhanced metadata.
The granularity of program information is becoming increasingly important across CTV channels as advertising goes programmatic.
Fill out the form to contact us!
Your inquiry has been received, and our team is eager to assist you. We will review your message promptly and respond to you as soon as possible.