The importance of content has never been greater for global streaming services. Now evolved from subscription-driven growth strategies, providers are leaning into a mix of high-profile originals, sports and deep content libraries to entice viewers and keep them engaged once they’ve tuned in.
This year’s State of Play report highlights key findings from an in-depth analysis of the content distributed by the industry’s leading subscription video-on-demand (SVOD) services. Streaming platforms, publishers and studios can use these insights to refine their distribution strategies and develop personalized content journeys for audiences who are hungry for content, yet unsure how to find what they’re looking for.
Key report findings:
Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new.
With so much content, an abundance of services and no program schedules, audiences are overwhelmed and rarely know what they want to watch when they tune in.
While unique from previous Emmy winners in the drama category, Shogun has many similarities with titles like Succession, Game of Thrones and Breaking Bad.
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