2 minute read | Nov 13, 2024

2024 State of Play

2024 State of Play
Content Discovery Content Distribution

Global streaming insights and the content that keeps viewers hitting play

The importance of content has never been greater for global streaming services. Now evolved from subscription-driven growth strategies, providers are leaning into a mix of high-profile originals, sports and deep content libraries to entice viewers and keep them engaged once they’ve tuned in.

This year’s State of Play report highlights key findings from an in-depth analysis of the content distributed by the industry’s leading subscription video-on-demand (SVOD) services. Streaming platforms, publishers and studios can use these insights to refine their distribution strategies and develop personalized content journeys for audiences who are hungry for content, yet unsure how to find what they’re looking for.

Key report findings:

What’s new in SVOD? Most of its content

Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new.

Nov 14, 2024
TV audiences need more than recommendations; they need reasons to watch

With so much content, an abundance of services and no program schedules, audiences are overwhelmed and rarely know what they want to watch when they tune in.

Oct 2, 2024
Emmy-winning dramas lean into power struggles and gripping moods

While unique from previous Emmy winners in the drama category, Shogun has many similarities with titles like Succession, Game of Thrones and Breaking Bad.

Sep 12, 2024

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