Big media brands are becoming increasingly present across the growing number of FAST channels, and they’re infusing them with an influx of newer programming.
In FAST, user experience becomes the primary value proposition to drive both differentiation and long-term business success.
As FAST channels gain momentum with audiences, the content they offer is becoming more well-rounded, highlighting a notable pivot from how FAST channels began.
The battle for sports rights is moving to streaming, and global SVOD providers have increased their sports content by 72% since December 2024.
Is ‘Die Hard’ a Christmas movie? The metadata behind the 1988 Bruce Willis-led movie helps answer this popular annual debate.
With sports rights fragmenting, publishers and platforms can use data to help sports fans find the games they’re looking for.
Recent TV viewership trends suggest that many SVOD services might not be getting their money’s worth from the majority of the content they distribute.
Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new.
This report highlights SVOD content trends, distribution strategies and can be used to develop personalized content journeys.
By focusing on content targeting, publishers and advertisers have an opportunity to drive better outcomes by simply tapping into existing datasets.
Contextual ads are a great way to meet audiences where they are.
With an overabundance of TV content available, viewer engagement will become increasingly dependent on personalized experiences.