In today’s fragmented media landscape, allocating funds to diverse-owned media is just one part of a comprehensive strategy to increase diverse spending.
In a marketplace increasingly populated with diverse creators, writers, directors and talent, inclusive strategies involve investment in diverse-owned media and in content that authentically represents diverse perspectives and characters. This report highlights opportunities to approach diverse spending in the U.S. more holistically, allowing advertisers to enhance reach and impact while connecting more meaningfully with a broader audience.
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The drama, biography, historical drama and comedy drama genres have dominated Best Picture nominations since the 2010 Oscar ceremony.
Talent-based contextual advertising creates a wealth of opportunities that are based on the most common of common denominators.
Descriptive metadata is the key to delivering personalized content experiences.
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