In today’s fragmented media landscape, allocating funds to diverse-owned media is just one part of a comprehensive strategy to increase diverse spending.
In a marketplace increasingly populated with diverse creators, writers, directors and talent, inclusive strategies involve investment in diverse-owned media and in content that authentically represents diverse perspectives and characters. This report highlights opportunities to approach diverse spending in the U.S. more holistically, allowing advertisers to enhance reach and impact while connecting more meaningfully with a broader audience.
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FAST channels will become increasingly dependent on metadata to inform ad buys in programmatic systems.
The ongoing addition of live sports to FAST channels is a notable opportunity for brands because of their real-time appeal with sports fans.
By tapping into the visibility that contextual signals provide, brands can overcome their top challenges in CTV advertising and find the scale they’re looking for.
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