Gracenote contextual targeting report
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We help media and entertainment companies around the world connect audiences with the content they love.
Our entertainment metadata and IDs power the entertainment ecosystem, from creation to consumption, enabling you to maximize the value of content investments and engage viewers effectively.
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Stay in tune with Hollywood trends, know the buzz-worthy names and grasp what captures the audience’s attention to create your next big hit.
Use Gracenote metadata, IDs and distribution network for effective content distribution, ensuring that your content is easily discoverable on leading video platforms and services worldwide.
Create compelling entertainment guides, search and discovery experiences that drive your audience to tune in and engage.
Enhance contextual ad targeting and brand suitability, along with CTV reporting, by using industry-standard Gracenote video content metadata and IDs.
Trusted by leading entertainment companies
Gracenote content development, distribution, discovery and advertising solutions help our customers connect audiences with content.
Testimonials
What our customers are saying
It’s been a really positive experience. Gracenote was really dedicated with a real eye for the details. Not just following along, but also challenging us and bringing in new thinking.
Bei Li
Senior Manager CMS & Metadata Product DevelopmentBy helping to deliver a human-machine interface that is easy-to-use and aesthetically beautiful, Gracenote’s Smart Radio data solutions fit this approach perfectly.
Derek Jenkins
Senior Vice President of Design & Brand
At Watch Brasil, we aim to deliver a unique, high-quality entertainment experience to our subscribers. Partnering with Gracenote, with its reliable and comprehensive database, has been essential in enhancing our content curation and service quality. Beyond data resources, our collaboration on innovative projects and constant knowledge exchange has been crucial for developing new features. We are excited about this partnership's future and confident in continuing to exceed our users' expectations together.
Alexandre Barvik
Director of Content, Product, and InnovationInsights
How contextual targeting can help marketers reach the scale they need in CTV to build their brands
By tapping into the visibility that contextual signals provide, brands can overcome their top challenges in CTV advertising and find the scale they’re looking for.
2025 Gracenote contextual targeting report
User-based targeting is great for delivering performance, but people don’t watch TV ads the way they watch ads on social media.
FAST flood: What 1,870 channels (and counting) means for advertisers
This growing appeal of FAST channels offers brands a new advertising option amid the rise of CTV, especially when they tap into normalized and enhanced metadata.
Discover how Gracenote metadata can help you unlock value from content
Whether you’re looking to accelerate content distribution or power next-gen personalized guides and user experiences, we can help you get the most from your content investment.