Despite the wealth of variety available on streaming services, the overwhelming majority of programming is very new.
With so much content, an abundance of services and no program schedules, audiences are overwhelmed and rarely know what they want to watch when they tune in.
By focusing on content targeting, publishers and advertisers have an opportunity to drive better outcomes by simply tapping into existing datasets.
While unique from previous Emmy winners in the drama category, Shogun has many similarities with titles like Succession, Game of Thrones and Breaking Bad.
Contextual ads are a great way to meet audiences where they are.
With an overabundance of TV content available, viewer engagement will become increasingly dependent on personalized experiences.
Despite increasing diversity in popular TV programming, brands’ investment in inclusive content hasn’t kept pace.
In order for programming in FAST channels to be discoverable by audiences, it needs to include complete metadata.
Premium original content presents new opportunities for media buyers looking to be more inclusive with their ad spending.
U.S., China, Great Britain, Japan and France lead 2024 Olympic medal forecast.
Distribution data can help sports fans stay connected with their favorite leagues and teams.
Creators and publishers entering the FAST industry need to focus on metadata as they plan their distribution strategies.