Advertiser overview
In addition to transforming the way audiences engage with video content, connected TV (CTV) and streaming services allow advertisers to reach TV and video audiences at scale and better gauge campaign performance. Media buyers need more contextual information about CTV programming to more effectively reach their target audiences and benefit from more relevant inventory and choice. With Gracenote’s gold-standard content IDs and enriched entertainment metadata, advertisers are empowered with greater visibility into and understanding of the content where ads are placed, opening up opportunities for refined targeting and heightened band safety for their ad buys.
Advertiser products
Gracenote’s industry-leading content metadata offerings enable advertisers to better align ad messages with relevant programming, including inclusive content.
Contextual Video Data
Unlock more value from CTV advertising by leveraging industry-standard Gracenote video content metadata and IDs. Gain more transparency into the content where your ads are placed, allowing you to target relevant programming effectively.
Inclusion Analytics
With diversity insights across content, media buyers can effectively identify inclusive programming for advertising and product placements, leading to improved outcomes and achievement of DE&I objectives.
Trusted by leading entertainment companies
Gracenote’s content development, distribution, discovery and advertising solutions help our customers connect audiences with content.
What our customers are saying
In our case, and based on an assessment of several market offerings, we now make use of recording cluster data from Gracenote. Using their music recognition technology, Gracenote are able to de-duplicate sound recordings down to a single, normalized recording, based on their audible similarity.
Mark Douglas
Chief Information Officer
It’s been a really positive experience. Gracenote was really dedicated with a real eye for the details. Not just following along, but also challenging us and bringing in new thinking.
Bei Li
Senior Manager CMS & Metadata Product Development
This relationship means that we can be even more effective for our delivery partners and in turn improve the navigation, search, and discoverability of our amazing originals, exclusives, blockbusters, and classic TV series across the OTT landscape.
Philippe Guelton
PresidentBy helping to deliver a human-machine interface that is easy-to-use and aesthetically beautiful, Gracenote’s Smart Radio data solutions fit this approach perfectly.
Derek Jenkins
Senior Vice President of Design & BrandInsights
Missing metadata in FAST programming inhibits content discovery and advertising opportunities
In order for programming in FAST channels to be discoverable by audiences, it needs to include complete metadata.
Nearly 70% of this year’s new TV series are BIPOC-inclusive
Premium original content presents new opportunities for media buyers looking to be more inclusive with their ad spending.
Diverse by design
This report highlights holistic strategies for investing in diverse-owned media and in content that authentically represents diverse perspectives and characters.
Let’s discuss your contextual video advertising needs
Whether you’re looking to get more transparency into CTV contextual ad targeting or inform inclusive content investments, Gracenote can help.