New report delivers actionable insights enabling brands to overcome the lack of transparency that hampers confidence in programmatic CTV ad buying.
As TV viewers transition to CTV and advertising follows suit, program data and TV schedules provide transparency and scale to addressable advertising.
Case study: Unlocking better CTV campaign performance and transparency with contextual signals.
Case study: Natural supplement brand achieves CPA success with contextual targeting in CTV.
SVOD catalogs continue to grow, but a large portion of content isn’t being watched.
Leading streamers expanded TV, movie and sports titles by 5% in Q2, and Amazon, Prime Video and Disney+ are now home to 92% of sports programming.
Centralized infotainment provides a better in-car media experience.
Gracenote aggregates sports-centric radio, podcast and related content for OEMs to deliver hyper-personalized sports experiences in the car.
Today’s FAST channels offer a wealth of new programming and sports, both of which are up-levelling free ad-supported television for publishers and advertisers alike.
Live sports are a big ticket item for publishers and platforms—as long as they stay tuned in to how to capitalize on them.
Big media brands are becoming increasingly present across the growing number of FAST channels, and they’re infusing them with an influx of newer programming.
In FAST, user experience becomes the primary value proposition to drive both differentiation and long-term business success.